Why would anyone want to watch a B movie with lousy special effects, a ridiculous plot, and acting that has more ham than your local deli? It’s all in the charm of ‘The Chin’, baby. As if any Bruce Campbell fans were not in the know, he has a (sort of) new movie out. For those mouthbreathers who remain clueless, it’s called “My Name is Bruce” and it really is all about him, just the way his fan base loves it.
If you are not a hardcore member of the Boomstick Association (or one of its affiliates), MNIB is not going to be your cup of java. Send in your Shemp and move along, pal. If, however, you are the type to start your day with a quick “Hail to the King” and you know how to make love the Bruce Campbell way, then you’ll want to come get some of this.
Gold Lick, Oregon has a little problem. Teenage punks have angered and released wrathful Chinese demon Guan-Di from his graveyard guard duty. Guan-Di’s new mission is to destroy every blood relative of the makeup-wearing miscreant that unleashed him and then escaped. Gold Lick quickly sees a population decrease, since almost every person in town is related to the boy. The boy, Jeff, is determined to set things right. His solution: use any means necessary to bring his idol, Bruce Campbell, to town to defeat the demon.
Bruce is going through a rough slump as Gold Lick goes under siege. He’s stuck in bad-sequel-hell in his film offers, his wife has dumped him, and even his dog dislikes him. After being convinced the hard way to accompany Jeff to the town (that he at first believes is a set populated by actors), Bruce freaks when he realizes that Guan-Di wields a sword instead of a SAG card. Can he overcome his own obnoxiousness to save Gold Lick and win the heart (or at least the ass) of Jeff’s mother, the Chapsticked milf of his dreams?
“My Name is Bruce” is liberally peppered with references to all things Bruce. There are familiar faces in the cast, memorable props are plentiful, venerated quotes are rehashed, and in-jokes abound. This is pretty much a love it or hate it film…it all depends on how you look at it. Bruce is a true caricature here. He hauls in the personalities of some of his more notorious character portrayals combined with a few of the worst possible stereotypes of big-name actors to create a walking parody. He is arrogant, annoying, smarmy, lecherous, vulgar, whiny, and pathetic. He is also not afraid to poke fun at himself and his career throughout this movie, which is one of the reasons he is such a legendary fan favorite and why this movie is already on the way to becoming the newest notch in his cult-status belt. Groovy!